Software Comparison
SpyFu vs Alexa vs BuiltWith vs MixRank

Save time and effort by comparing these leading Competitive Intelligence software.
Quickly access the latest reviews to read actual user opinions and ratings. Get amazing coupons and discounts, access Free Demos or Trials immediately.



Listed in : Competitive Intelligence

SpyFu exposes the search marketing secret formula of your most successful competitors. Search for any domain and see every place they've shown up on G... Learn More


Listed in : Competitive Intelligence

Alexa provides information about websites including Top Sites, Internet Traffic Stats and Metrics, Related Links, Online Reviews Contact Information a... Learn More


Listed in : Competitive Intelligence

BuiltWith is a lead generation, competitive analysis and business intelligence tool providing lists of websites using specific web technologies and e-... Learn More


Listed in : Competitive Intelligence

MixRank is one of the best Customer Discovery Platform that helps B2B inside sales teams find new customers.With MixRank, you can see where exactly yo... Learn More

Pricing Starting From

screenshot for SpyFu

SpyFu

Competitive Intelligence

$ 79
For 1 Month / 1 user(s)

screenshot for Alexa

Alexa

Web Analytics

$ 9.99
For 1 Month / 1 user(s)

screenshot for BuiltWith

BuiltWith

Competitive Intelligence

$ 295
For 1 Month / 1 user(s)

screenshot for MixRank

MixRank

Competitive Intelligence

$ 291
For 3 Months / 1 user(s)

Available Features

screenshot for SpyFu

SpyFu

Competitive Intelligence

Unlock full access to all PRO Tools

Unlimited keyword & domain results

Unlimited data exports. All you can eat

Rank tracking of up to 400 keywords

250 sales leads & domain contacts

Track SEO & PPC on Google, Yahoo & Bing

6+ years of AdWords and organic history

Cancel anytime. Money-back guarantee

Full access to UK data

Rank tracking of up to 800 keywords

Custom branded reporting

Includes API access

screenshot for Alexa

Alexa

Web Analytics

Historical Traffic Trends

Demographics

Sites Linking In & Upstream Sites

Social Metrics

Engagement

Traffic Sources

Downstream Sites

For sites with up to 1 Billion Pageviews / Month

Certified Metrics

Uptime Monitor

SEO Audit

Full Site + SEO Audit

screenshot for BuiltWith

BuiltWith

Competitive Intelligence

Base Technologies Unlimited

Max Results Per Report 1/4 million

Unique Websites Covered 289,232,548

Additional Technologies n/a

Retail Categories All

Report Download Unlimited

CSV Data Export

Trends History 6+ years

Trends CSV Export

Salesforce Integration

LinkedIn Integration

Competitor Comparison

Predictive Leads

Advanced Lookup

Tech Usage Alerts

Contact Names & Titles

Market Share Data

Business Location Data

Website Vertical Data

Custom Lookups Unlimited

API Credits 1.2m/year

Email Support

Telephone Support

BuiltWith T-Shirt

User Logins Unlimited

12 Month Minimum Contract

screenshot for MixRank

MixRank

Competitive Intelligence

Company Directory

Advertiser Directory

iOS App Directory

Android App Directory

CSV Exports (Per Search): Unlimited

Company Intelligence

Web Tag Intelligence

Mobile SDK Intelligence

Company Contacts

Export Contact Emails: Unlimited

Import Leads to Salesforce

Import Accounts and Contacts to Salesforce

API Access: Add-on

Email Support

Phone Support

Dedicated Account Manager

Personalized Live Training

Free Trial Availability

screenshot for MixRank

SpyFu

Competitive Intelligence
screenshot for MixRank

Alexa

Web Analytics

No Free Trial Available.

screenshot for MixRank

BuiltWith

Competitive Intelligence

No Free Trial Available.

screenshot for MixRank

MixRank

Competitive Intelligence

Most Favorable User Review

screenshot for SpyFu

SpyFu

Competitive Intelligence
User review from
7
Ashlee Anderson
Nov 18, 2015

SpyFu is a very innovative product that is constantly growing. SpyFu is one of the top keyword research tools out there and provides more than just information for paid search efforts. SpyFu provides much more data than Google's Keyword Planner and is a great tool for SEO also. The PPC Spend estimate is very helpful and allows you to gauge how much a keyword is actually going to cost you. SpyFu is definitely a tool that you need in our PPC efforts and is very valuable. SpyFu allows you an inside look into your competitor's PPC efforts.

Pros :

  • SpyFu provides a very well executed customer service support system.
  • They provide answers to questions very thoroughly.
  • SpyFu is one of the easiest keyword tools to understand. The information is easily and readily provided, and the UI takes no training to learn.
  • The amount of information provided for the keywords is very helpful.
  • It provides monthly search volumes, CPCs, and the estimated daily cost of traffic.
  • It's so easy to pick out the key information you need.
  • SpyFu also provides some competitor insight such as number of advertisers.
  • SpyFu also provides profitable related keywords to help you expand your keyword list.
  • However, the most important feature is being able to determine what your competitors are up to and how they affect your keyword scores/prices.

Cons :

  • One of SpyFu's main cons is its lack of keywords. It states that it is trying to get the most important keywords, however, keywords that are beneficial to us are sometimes excluded. A lot of other platforms do have access to more keywords. Other tools provide more metrics for keywords.
  • There isn't much data in terms of geographic regions.
  • To pay for SpyFu, it is pretty expensive and might not provide enough information for large businesses.
  • SpyFu can't always handle everything you are trying to download.
  • SpyFu is sometimes off from what Google and Bing state but this is to be expected.

screenshot for Alexa

Alexa

Web Analytics
User review from
7
Nick Thorsch
Sep 25, 2015

Flickr is a well-known online application for sharing photos. It's generally used by avid photographers and professional photographers sharing pictures from professional cameras of either life events or professional events. Mostly, it's random photos and a ton of views of them. Really, there needs to be a better way to control the amount of low-quality and similar types of photos uploaded. You don't really see this problem on other sites like Facebook and Instagram, probably because you can just mass upload to Flickr as more of a digital storage ground rather than sharing with a particular audience. Flickr gives you a terabyte of storage, which is huge, and probably encourages this "mass upload every single angle you took and don't worry about deleting anything" mentality. You can organize photos by albums and tags, to organize them by events, days, etc. Flickr works on all platforms and devices too. With Flickr Pro at just $5.99 per month, you can get stats on your photos, add free browsing for you and your photo-viewers and annual plans save on shipping of Flickr photo merchandise and 20% Adobe Creative Cloud. Pictures show all the camera data, for photo nerds. You can favorite, share and download photos if allowed by the publisher. Publishers can also set the licensing terms, such as whether other people can use, modify or edit for commercial purposes. Being that the site attracts photographers with high-quality cameras, most pictures are of high-quality. Many pictures are of nature too.

Pros :

  • Shows top 5 keyword and backlink information for free.

Cons :

  • Relatively minimal need to use it as there are several other more powerful tools.

screenshot for BuiltWith

BuiltWith

Competitive Intelligence
User review from
9
Michael Al-Megdad
May 20, 2016

BuiltWith is a well-designed tool to help assist with lead generation for business to business clients. I've had nothing but positive experiences both with customer support and with their SAAS based offering. I would encourage any marketer that is looking for technical data on their prospects to give BuiltWith a try as it's proved a very valuable resource for marketing intel as well as competitive intelligence. For those wanting to try it out to see what kind of information you get back, you're able to look up individual sites for free on BuiltWith ... Hopefully, this will help determine whether this type of technology lookup is valuable to your marketing efforts.

Pros :

  • The simplicity of being qualified to export massive amounts of relevant and targeted data.
  • Builtwith can let you know every website using a specific technology (think Google Analytics, E-commerce shopping carts, Marketing Automation Tech, etc.).
  • This information is invaluable when targeting and segmenting prospects.
  • It also allows you to customize your messaging based on every prospect specific needs.
  • For instance, if a prospect is using Shopify on your site you could reach out to your prospect with a message on how your service or offering works with the Shopify platform. For a data-driven marketer, Builtwith provides an amazing treasure trove of data to work with!
  • The interface is very easy to use and data can be exported quickly from any of your queries. There is also integration with Salesforce that seems very helpful but requires a Salesforce enterprise account which we don't currently have.

Cons :

  • They're based in Australia, which can make customer support challenging - thankfully we haven't had to use that much. Cost may also be an issue for smaller companies as their enterprise-level offering is $995 per month.
  • I'd recommend going with their Pro plan of $495 per month - it is limited to a single login but from our experience that's all we've needed. andnbsp;

screenshot for MixRank

MixRank

Competitive Intelligence

No favorable user review available yet for MixRank.

Most Favorable Critic Review

screenshot for SpyFu

SpyFu

Competitive Intelligence
75
Abhinav Gulyani , Gulyani

Friday 21 June 2013

I frankly, don’t use much of their Keyword Smart Search as described. BUT, its really useful for competition research because the amount of data that you get about your competitors in a simple, straight forward way makes you ahead of your competitors in terms of understanding the market you are in. In result, you are smarter, betterandmore intelligent then your competitors. Making a perfect SEO/SEM Strategy for marketing in your niche. You learn from your competitorsandavoid the mistakes.

More about SpyFu
View all the SpyFu Critic Reviews
screenshot for Alexa

Alexa

Web Analytics
75
Aaron Wall , SEO Book

Friday 26 March 2010

It is not that Alexa is the #1 service available, but they do provide one of the better services while being free. Every few years it seems they fall behind and become a bit of a relic, and then every few years they catch up. Recently when using Alexa I saw they added a good number of features, so I thought it would be worth doing a run down.

More about Alexa
View all the Alexa Critic Reviews
screenshot for BuiltWith

BuiltWith

Competitive Intelligence
80
Jess Meli , AppAppeal

Tuesday 15 May 2012

Website developers, user interface designers and all kinds of website researchers will be able to use BuiltWith to discover what technologies website pages have or are using. This information can allow these groups of people determine what technologies would be appropriate for their own website projects. Hence, anyone interested in the technologies that a website uses or can use will find BuiltWith a useful application to have.

More about BuiltWith
View all the BuiltWith Critic Reviews
screenshot for MixRank

MixRank

Competitive Intelligence
100
Eric Covino , SEO Book

Tuesday 02 August 2011

It's early on for MixRank but so far I like what I see. The tool can do so many things for your content network advertising, media buy planning, link building campaigns, and SEO campaigns that I feel it's an absolute no-brainer to sign up for right now.

More about MixRank
View all the MixRank Critic Reviews

Most Unfavorable Critic Review

screenshot for SpyFu

SpyFu

Competitive Intelligence

No critic review available yet for SpyFu .

screenshot for Alexa

Alexa

Web Analytics
50
Imran Uddin , All tech Buzz

Saturday 06 July 2013

Alexa pro upgrade shows fruitful results for high traffic blogs which are having low alexa rank but its not at all recommended to upgrade for pro if your blog already has a good alexa rank.

More about Alexa
View all the Alexa Critic Reviews
screenshot for BuiltWith

BuiltWith

Competitive Intelligence

No critic review available yet for BuiltWith .

screenshot for MixRank

MixRank

Competitive Intelligence

No critic review available yet for MixRank .

Demo Video

screenshot for SpyFu

SpyFu Demo Video

Competitive Intelligence
screenshot for Alexa

Alexa Demo Video

Web Analytics
screenshot for BuiltWith

BuiltWith Demo Video

Competitive Intelligence
screenshot for MixRank

MixRank Demo Video

Competitive Intelligence

No Demo Video Available.

Screenshots

screenshot for SpyFu

SpyFu

Competitive Intelligence
Screenshot for SpyFu 4 screenshots available
screenshot for BuiltWith

BuiltWith

Competitive Intelligence
Screenshot for BuiltWith 4 screenshots available
screenshot for MixRank

MixRank

Competitive Intelligence
Screenshot for MixRank 4 screenshots available

Typical Customer

screenshot for SpyFu

SpyFu

Competitive Intelligence
  • Business
screenshot for Alexa

Alexa

Web Analytics
  • Business
screenshot for BuiltWith

BuiltWith

Competitive Intelligence
  • Business
screenshot for MixRank

MixRank

Competitive Intelligence
  • Business

Supported Devices

screenshot for SpyFu

SpyFu

Competitive Intelligence
screenshot for Alexa

Alexa

Web Analytics
screenshot for BuiltWith

BuiltWith

Competitive Intelligence
screenshot for MixRank

MixRank

Competitive Intelligence

Supported Languages

screenshot for SpyFu

SpyFu

Competitive Intelligence
screenshot for Alexa

Alexa

Web Analytics
  • English
  • French
  • Spanish
  • German
  • Russian
  • Arabic
  • Hebrew
  • Portuguese
  • Danish
screenshot for BuiltWith

BuiltWith

Competitive Intelligence
  • English
screenshot for MixRank

MixRank

Competitive Intelligence
  • English

Free Download: Competitive Intelligence Software Pricing Guide

Enter your email and press continue to start downloading.

Detailed comparison of the 10 best Competitive Intelligence software!

One last step to begin your download:

Complete this brief form and we'll email you the PDF document.

Thank you for downloading the Detailed comparison of the 10 best Business Intelligence & Analytics software white paper..

The white paper has been sent to your email. You can also download it right now from this URL: Detailed comparison of the 10 best Business Intelligence & Analytics software


Detailed comparison of the 10 best Business Intelligence & Analytics software