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SpyFu Coupons, Reviews, Comparisons and Alternatives


About SpyFu

SpyFu exposes the search marketing secret formula of your most successful competitors.

Search for any domain and see every place they've shown up on Google: every keyword they've bought on Adwords, every organic rank, and every ad variation in the last 6 years. When you build Adwords campaigns or construct an SEO strategy, keyword tools become a crucial part of your efforts.

SpyFu goes far beyond just keyword or domain statistics. Use the full set of SpyFu resources to layer your research with richer insights. Moving in and out of SpyFu’s keyword tools like Keyword SmartSearch and Ad History lets you build on your findings and gut-check your decisions. After you discover a compelling keyword, we’ll help you find out what other advertisers ran into after they tried it. Or, take the top advertisers on a keyword from Domain Ad History and discover the rest of their shared terms in Kombat.

  • 71

    Score

    33 Critic Reviews

  • Provided by
  • Platforms
    Web based
    Windows
    Mac OSX
    Linux
  • Mobile
    iOS
    Android
  • API
    Availability
  • Pricing
    View details
    Subscription Plans
    Free Plan

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Features & Specifications

Specifications

Supported languages
Serviceable Area
Canada,  United States
Supported Platforms
  • Web Based

Ratings Summary

Metric Score Rank
cloudswave Score
71
#9
Domain Authority 67
#8
Alexa Rank 11802
#8
Platforms 36
#6

SpyFu Demo Video

SpyFu Screenshots

Plans & Pricing

Basic

$79
for 1 Month / 1 user(s)

Features

  • Unlock full access to all PRO Tools
  • Unlimited keywordanddomain results
  • Unlimited data exports. All you can eat
  • Rank tracking of up to 400 keywords
  • 250 sales leadsanddomain contacts
  • Track SEOandPPC on Google, YahooandBing
  • 6+ years of AdWords and organic history
  • Cancel anytime. Money-back guarantee

Professional

$139
for 1 Month / 1 user(s)

Features

  • Unlock full access to all PRO Tools
  • Unlimited keywordanddomain results
  • Unlimited data exports. All you can eat
  • Rank tracking of up to 400 keywords
  • 250 sales leadsanddomain contacts
  • Track SEOandPPC on Google, YahooandBing
  • 6+ years of AdWords and organic history
  • Cancel anytime. Money-back guarantee
  • Full access to UK data
  • Rank tracking of up to 800 keywords
  • Custom branded reporting
  • Includes API access

Agency

$999
for 1 Month / 1 user(s)

Features

  • Unlock full access to all PRO Tools
  • Unlimited keywordanddomain results
  • Unlimited data exports. All you can eat
  • Rank tracking of up to 400 keywords
  • 250 sales leadsanddomain contacts
  • Track SEOandPPC on Google, YahooandBing
  • 6+ years of AdWords and organic history
  • Cancel anytime. Money-back guarantee
  • Full access to UK data
  • Rank tracking of up to 800 keywords
  • Custom branded reporting
  • Includes API access
  • Unlimited custom reporting
  • Unlimited keyword rank tracking
  • 10 user logins
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Critic Reviews

  • 71

    Cloudswave Score for SpyFu

    Rating based on 33 Critic Reviews

    10 Favorable reviews
    83 %
    2 Mixed reviews
    17 %
    0 unfavorable reviews
    0 %
  • SpyFu Use Cases and Deployment ScopeI first began exploring SpyFu to determine if it would be useful to the public relations and marketing firm I previously worked at. As a small firm, we were cautious about investing in expensive software that did not directly address our needs. At the time, a competitor of one of our clients was spending big bucks on their marketing campaigns and we were struggling to keep up. We identified the need to track their success, as well as other competitors in the field, so that we could follow their movements and see what was working for them. My role was to go through each SpyFu training module and create a PowerPoint presentation to share with our team so that we could understand how it works and if it would be adequate to meet our needs.

    Pros : One of SpyFu's greatest strengths is that it is easy to understand and follow along through videos and training modules. As someone who struggles with technology, watching and re-watching these explanatory aids was crucial in understanding the benefits of the software itself.One of the most useful features is the Kombat tool, which allows you to see which keywords your direct competitors are honing in on or avoiding. This tool narrows down the keyword search so that you aren't wasting time on ir

    Cons : Occasionally, SpyFu has been unable to find the website of a competitor, leading to a blank search.Sometimes the suggested keywords can be irrelevant to what I am trying to find.

  • What do you like best?

    Kombat ad and organic terms comparison views are a quick but powerful venn-diagram way to discern the semantic "territories" of competitors. SEO Recon reports are an unparalleled snapshot of client situation and ooppprtunities.

    What do you dislike?

    While I like the keyword smart search feature for term recommendations, I haven't figured out how to put in a list of terms and get back the search volumes for all those terms in the order they were submitted. If I could do that, I wouldn't need another keyword research tool.

  • I frankly, don’t use much of their Keyword Smart Search as described. BUT, its really useful for competition research because the amount of data that you get about your competitors in a simple, straight forward way makes you ahead of your competitors in terms of understanding the market you are in. In result, you are smarter, better & more intelligent then your competitors. Making a perfect SEO/SEM Strategy for marketing in your niche. You learn from your competitors & avoid the mistakes.

View All

User Reviews


  • 1 In total

    4
    1
  • User review from

    Ashlee Anderson

    SpyFu is a very innovative product that is constantly growing. SpyFu is one of the top keyword research tools out there and provides more than just information for paid search efforts. SpyFu provides much more data than Google's Keyword Planner and is a great tool for SEO also. The PPC Spend estimate is very helpful and allows you to gauge how much a keyword is actually going to cost you. SpyFu is definitely a tool that you need in our PPC efforts and is very valuable. SpyFu allows you an inside look into your competitor's PPC efforts.

    Pros :

    • SpyFu provides a very well executed customer service support system.
    • They provide answers to questions very thoroughly.
    • SpyFu is one of the easiest keyword tools to understand. The information is easily and readily provided, and the UI takes no training to learn.
    • The amount of information provided for the keywords is very helpful.
    • It provides monthly search volumes, CPCs, and the estimated daily cost of traffic.
    • It's so easy to pick out the key information you need.
    • SpyFu also provides some competitor insight such as number of advertisers.
    • SpyFu also provides profitable related keywords to help you expand your keyword list.
    • However, the most important feature is being able to determine what your competitors are up to and how they affect your keyword scores/prices.

    Cons :

    • One of SpyFu's main cons is its lack of keywords. It states that it is trying to get the most important keywords, however, keywords that are beneficial to us are sometimes excluded. A lot of other platforms do have access to more keywords. Other tools provide more metrics for keywords.
    • There isn't much data in terms of geographic regions.
    • To pay for SpyFu, it is pretty expensive and might not provide enough information for large businesses.
    • SpyFu can't always handle everything you are trying to download.
    • SpyFu is sometimes off from what Google and Bing state but this is to be expected.

    • November 18, 2015
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