Mouseflow is a tool for performing advanced web analytics and realtime user studies on websites. It is a SaaS solution that can be used on any website.
Mouseflow records whole visitor sessions including mouse movements, clicks, scroll events and key strokes. Website administrators can play back the visitor sessions directly in their browser, just as if they were looking their visitor over the shoulder.
By summarizing large amounts of data from the recorded visits Mouseflow also gives web administrators access to advanced page analysis including Click Heatmaps, Movement Heatmaps and Scroll Heatmaps as well as stats amd graphs based on different parameters. Mouseflow helps pinpoint pages where users are having trouble, pages that respond or render slowly, pages where only a few users scroll down to the bottom, pages with high bounce rate, and much more. You can also live stream current visitors on your website.
This tool can be used to perform large automated user studies that are cheap and easy to deploy. Mouseflow can be used to discover problematic parts of a website and to discover ways of increasing conversion rates and minimizing abandon rates, thereby making more money. The boardroom-ready statistical data, heatmaps and graphs can be used to get an overall idea about how users interact with the website.
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