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Clicky Web Analytics enables bloggers and small websites to get insights and live information about their online visitors. This product has various fe... Learn More
Website you can track : up to 1.000
Daily page views : up to 5.000.000
Individual visitors and actions : yes
Real time data : yes
Basic segmentation : yes
Customizable dashboard : yes
iPhone/Android mobile versions : yes
API access : yes
RSS feeds : yes
Widgets : yes
Premium features : yes
Heatmaps : yes
Uptime monitoring : yes
In the subject of online marketing, it is very important to analyse and track statistics related to user interaction with your website. The most popular product for doing so is undoubtedly Google Analytics. However, there are some products that are just as good and offer some more interesting features, which are worth looking into. One such product is Clicky, which truly stacks up with Google Analytics, and even has some great features that are missing from Google Analytics. First of all, Clicky is very easy to setup - just like Google Analytics and HotJar. Installation is quick and effortless. Similar to Analytics, Clicky has some methods to access the data, including mobile apps, a web application and even browser extensions. Clicky can even integrate with the most popular content management systems (such as WordPress and Joomla) very easily, through the installation of plugins. Unlike Google Analytics, Clicky's data is provided in real-time, and it is even possible to see detailed data on visitors currently accessing the website, at a particular point in time. This detailed data includes IP addresses, geographical data and other demographics. It is also possible to view the source of traffic, which helps to improve SEO and target the website for particular keywords and topics. Besides this, Clicky also shows users' engagement on the site, and the inclusion of heat maps (similar to HotJar) greatly aids in figuring out which parts of the website are most relevant for particular users. Unfortunately, heat maps and some other extremely useful features are only available in premium versions of Clicky. Clicky also provides statistical data based on a website's performance on social media, including engagement, shares, comments, etc. This statistical data and other analytics are easily visible on Clicky's dashboard, which only contains the most relevant data that most users would want to take a look at quickly, within a summarised format.
SAS (Statistical Analysis System) is one of the leaders in the statistical software industry. It offers various statistical functions and an amazing support but also charges a price for its features and service. It can be seamlessly integrated with other technologies like SQL and R by writing user defined functions called macros. This means one can easily transfer data to and fro from SAS to R or SQL. This is a great feature as it lets the organization to have the best of multiple technologies. For example, SQL is way better than SAS in extracting and manipulating large data while SAS is better in applying statistical functions. So, with the ability to connect with SQL, one can use SQL to fetch and maneuver the data and various statistical functions can be applied to the data by importing the data in SAS environment.
SAS is easy to learn for people who have a programming background in any language. It provides a SQL procedure PROC SQL which is very useful for people who know SQL and have to work in SAS environment for certain reasons. A lot of documentation, tutorials and support are available over the web to learn about SAS. It also has cloud offerings which make it easy for employees to access SAS over the web from any device without the tedious process of connecting through a VPN. The ability to have user defined functions called macros which can be reused is a great asset to SAS. SAS itself provides a large number of functions but at times, due to certain business requirements, one need to write their own functions which can be compiled and later used as an inbuilt SAS functions.
One of the major drawbacks I have faced with SAS is that various procedures cannot handle more than 20 Mn rows of data. One can argue that 20 Mn is a lot of data but for the industries like Retail and Insurance churn out that many rows are a normal phenomenon. It is very expensive as well and small organizations and startups cannot afford it.
Tuesday 19 June 2012
Clicky Analytics is what I use when I want to make sure I understand my audience’s behavior. Try it out – after you sign up, you get all the premium features for one month without paying a cent. After that trial period Clicky is still functional and useful. Updating would be the better thing to do though.More about Clicky
Monday 11 November 2013
One manager (who asked to remain anonymous) said his team was now fielding more requests to get data into SAS Visual Analytics than running down the questions. The tool makes it so easy to interact with the data and the managers are really exploring the data and asking for more. The organization is moving down the BI Maturity path.More about SAS Analytics Pro
Saturday 06 April 2013
Intuitive and clean user-interface, reasonable pricing and some innovative features make Clicky a Google Analytics alternative worth taking a closer look at. Clicky has become my favorite analytics solution and I gladly recommend it.More about Clicky
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