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Crazy Egg is a great heat map tool that allows you to get a visual representation of how users engage with your website, with several ways to see the data, from the ‘confetti’ click locations, to scroll maps that help you to understand the percentage of people who scroll down your website. It provides you with a clear picture of obstacles that your users may be facing and buttons/links that are not being clicked, allowing you to update your pages to make them more intuitive and function the way that your users expect them to function.
There are plans that have been designed for everyone, from a small low-cost plan that provides enough data for somebody that has a small website with low traffic, to agencies that manage high traffic websites, tracking multiple pages across multiple domains. There are several ways to view your user engagement, each one of them has its own benefits, giving you clear visuals of user interaction. You can block IP addresses to ensure that you (or your company) don’t influence the results The interface is so easy to use, allowing you to quickly set up tracking and easily switch between your snapshots.
SAS (Statistical Analysis System) is one of the leaders in the statistical software industry. It offers various statistical functions and an amazing support but also charges a price for its features and service. It can be seamlessly integrated with other technologies like SQL and R by writing user defined functions called macros. This means one can easily transfer data to and fro from SAS to R or SQL. This is a great feature as it lets the organization to have the best of multiple technologies. For example, SQL is way better than SAS in extracting and manipulating large data while SAS is better in applying statistical functions. So, with the ability to connect with SQL, one can use SQL to fetch and maneuver the data and various statistical functions can be applied to the data by importing the data in SAS environment.
SAS is easy to learn for people who have a programming background in any language. It provides a SQL procedure PROC SQL which is very useful for people who know SQL and have to work in SAS environment for certain reasons. A lot of documentation, tutorials and support are available over the web to learn about SAS. It also has cloud offerings which make it easy for employees to access SAS over the web from any device without the tedious process of connecting through a VPN. The ability to have user defined functions called macros which can be reused is a great asset to SAS. SAS itself provides a large number of functions but at times, due to certain business requirements, one need to write their own functions which can be compiled and later used as an inbuilt SAS functions.
One of the major drawbacks I have faced with SAS is that various procedures cannot handle more than 20 Mn rows of data. One can argue that 20 Mn is a lot of data but for the industries like Retail and Insurance churn out that many rows are a normal phenomenon. It is very expensive as well and small organizations and startups cannot afford it.
Monday 17 March 2014
I’ve tested a couple of other heatmap tracking tools and none of them has come near to what Crazy Egg has to offer. Ditch the eye tracking tools, and even In-Page analytics, and pick up Crazy Egg if you want to increase your website’s conversion rate. I highly recommend Crazy Egg. It’s very easy to use and fairly priced. It gives you what you want. No fluff!More about Crazy Egg
Monday 11 November 2013
One manager (who asked to remain anonymous) said his team was now fielding more requests to get data into SAS Visual Analytics than running down the questions. The tool makes it so easy to interact with the data and the managers are really exploring the data and asking for more. The organization is moving down the BI Maturity path.More about SAS Analytics Pro
Tuesday 02 December 2014
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