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ComScore

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ComScore Coupons, Reviews, Comparisons and Alternatives


About ComScore

ComScore provides insights and analytics for a digital world with products that are fueled with the right mix of their proprietary data with customer data.

Their proprietary data spans the globe and includes people-based panel insights, page tags, and surveys. Customers can fuse ComScore data with their own outputs, including web and mobile data, social and video data, and CRM system data for the complete picture of where their business has been and where it needs to go.

They deliver custom solutions, syndicated reporting, cloud services (SaaS), and on-premise software – all with the ability to drive reporting and real-time and predictive analytics. Their products enable digitally powered growth for your business across Audience, Advertising, Digital Business Analytics, and Mobile Operator Analytics. They get digital, and they can help you grow.

  • TBD

    Score

    0 Critic Reviews

  • Provided by
  • Platforms
    Web based
    Windows
    Mac OSX
    Linux
  • Mobile
    iOS
    Android
  • API
    Availability
  • Pricing
    View details
    Free Trial
    Subscription Plans
    Free Plan

Features & Specifications

Key Features

  • Audience Analytics
  • MMX Multi-Platform
  • MMX
  • Video Metrix
  • Mobile Metrix
  • Ad Metrix
  • More Audience Analytics Products
  • Advertising Analytics
  • Validated Campaign Essentials
  • Action Lift

Specifications

Categories
Supported languages
English, French, Spanish
Serviceable Area
World Wide
Supported Platforms
  • Web Based
  • Mobile Web
  • Mobile App IOS
  • Mobile App Android
Integrations
ComScore integrates with Optimizely and more than 2 other solutions. View details
Support Options
  • Knowledge Base
  • Online Support
  • Phone Support
  • Video Tutorials

Ratings Summary

Domain Authority 89
#4
Alexa Rank 28273
#11
Integration 24
#6
Support options 77
#3
Platforms 55
#3
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ComScore Demo Video

ComScore Screenshots

Plans & Pricing

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ComScore Integrations

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Optimizely

Conversion Optimization

ComScore integrates with Optimizely. Create an experiment in minutes with our easy-to-use visual interface with absolutely no coding o...
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Critic Reviews

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User Reviews


  • 1 In total

    4
    1
  • User review from

    Tamer Desouki

    ComScore is another one of those programs that have become the lifeline of working in the advertising environment. Comscore is a tool that I use to pull data from the world’s largest companies, agencies, and publishers. It gives you a specific outlook at how our site does when compared to a specific market segment or to a specific competitor. What’s great about ComScore is the ability to filter Plan Metrix to target specific age audiences. For instance, the system allows me to specify a particular base audience such as 18 yr olds or to be more extreme, targeting individuals that are homeowners that have purchased something online in the last 6 months.

    There is also an assortment of measurements that can be taken but in all honesty, I only use 3. I only use the Target Audience, % Composition Unique Visitors and Composition Index UV/PV. What this information means to me is that I am able to use a baseline score of 100 (average) and see where our site is in comparison.

    For example, clients of mine like to know why they should advertise with us versus working with a direct competitor. After learning that their specific target audience are homeowners that have remodeled in the past 1 year, I was able to determine that although the competitor drives more traffic to their site than ours, the type of consumers that the client is most interested represents a higher percentage on our site. This was very valuable in being able to present the information to the prospective client and win their business.

    Pros :

    I am able to select specific base audience Metrix to only gather data that pertains to this client.

    I am then able to input various competitor websites and run a side-by-side comparison of the data and best present this information to prospective clients.

    Cons :

    • One thing I would criticize of the software, which is of no fault to the creators, is the sheer number of data points that are returned.
    • It can become overwhelming if not properly trained.

    • March 11, 2016
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