Software Comparison
Ahrefs vs Advanced Web Ranking Cloud vs Web CEO vs Slemma

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Listed in : Business Intelligence & Analytics

Ahrefs is one of the largest indexes of live backlinks in the world. Thanks to their extraordinarily advanced website analysis tools, including: Crawl... Learn More


Listed in : Business Intelligence & Analytics

Advanced Web Ranking is a search engine ranking software that emulates a manual search through each search engine. It works exactly like if you were m... Learn More

Free Trial

Listed in : Business Intelligence & Analytics

Web CEO is a set of 15 cloud-based tools for SEO, Social Media Analytics and Competitive Analysis. These tools, along with a detailed SEO Roadmap, wil... Learn More


Listed in : Business Intelligence & Analytics

Slemma brings your data and team together, giving everyone the ability to explore data and share insights across the company. With Slemma, you and you... Learn More

Free Trial

Pricing Starting From

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Ahrefs

Competitive Intelligence

$ 79
Single payment / 1 user(s)

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Advanced Web Ranking Cloud

SEO & SEM

$ 49
Single payment / 1 user(s)

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Web CEO

Competitive Intelligence

Free Plan

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Slemma

Business Intelligence & Analytics

$ 29
For 1 Month / 3 user(s)

Available Features

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Ahrefs

Competitive Intelligence

Campaigns 250

Tracked Keywords 20.500

Domain Health

Alerts

Data Rows Limit 2B

Batch Analysis Units 4M

OpenApp Rows 6M

Social Metrics

Site Explorer

Broken Backlinks & Links

Disavow Links Integration

Content Analysis

Content Explorer

Alerts 200

Results 10K rows

Positions Explorer

Results 100K rows

Positions 1-100

Keywords Explorer

Results 40k rows

Positions

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Advanced Web Ranking Cloud

SEO & SEM

2000 Keywords

100 Shared Reports

Unlimited Websites

Rank Tracking

SEO Reporting

User Management

SEO Audit

Analytics

Social Media

Developer API

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Web CEO

Competitive Intelligence

2 Projects

6 Keywords in Rank Checker

4 Keywords in Social Buzz Tracker

40 Analyzed Backlinks

200 Crawled Pages

1 Free SEO Lead / day

No Scheduled Report Scanning

Report Branding

No multi-user access

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Slemma

Business Intelligence & Analytics

Local Files, Files by URL, Cloud Storage

Database integrations

Integrations with Cloud Services

Dashboard Designer

Presentation Builder

Calculations

Data blending

Dashboard & Data export

Scheduled Emails

24/7 Chat Support

Free Trial Availability

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Ahrefs

Competitive Intelligence
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Advanced Web Ranking Cloud

SEO & SEM
Free Trial Available
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Web CEO

Competitive Intelligence
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Slemma

Business Intelligence & Analytics
Free Trial Available

Cloudswave Editorial Review

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Ahrefs

Competitive Intelligence

No Cloudswave Editorial Review available yet.

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Advanced Web Ranking Cloud

SEO & SEM

No Cloudswave Editorial Review available yet.

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Web CEO

Competitive Intelligence

Web CEO Review by Cloudswave

In online marketing, search engine optimization (SEO) is a vital marketing strategy that helps businesses gain better search visibility for their brand, products, or services. Proof of SEO’s importance is Google now processing at least 2 trillion searches per year from 2012’s 1.2 trillion. A recent Nielsen survey also found that most shoppers research online before making a purchase, i.e., look up product information, compare prices, or click ads to find out more.

SEO is a technical field that heavily relies on data mined from a myriad of sources. But manually gathering data for crunching and analysis isn’t the best use of your team’s time, and hence the need for SEO tools to lighten the load for marketers.

One such SEO software is WebCEO, which carries a comprehensive suite of SEO tools that both beginner and expert SEOs can use to boost their sites’ online rankings. Tools included are keyword research, internal links optimization, backlink quality check, toxic links identification and removal, among many others. WebCEO is both a desktop and web service, and this review will focus on the web version.

Setup and Implementation

add a new project

Because WebCEO resides in the cloud, there’s no software download and installation necessary. All you need is sign up for an account and you’re ready to analyze and optimize the SEO health of your websites – anytime, anywhere. To test drive the application, sign up for a free account to see if it fits your needs.

WebCEO Dashboard

dashboard

When you log in to WebCEO, the dashboard shows you a snapshot of your current projects, and depending on the widgets you’ve chosen at setup (which you can also edit as you go), you get a high-level view of the SEO status of your websites.

For example:

  • Did your sites’ rankings or total backlinks go up or down since they were last scanned?
  • How many broken links need fixing?
  • How many people visited the website last week?
  • How many likes, shares, and comments have your Facebook and Google+ pages garnered over time?

For a more granular look into the data, click on the site’s name. From the drop-down menu to the right of the site’s name, select the appropriate SEO tool to, say, assess a keyword’s efficiency index or spy on a competitor’s keywords or backlink profile.

Should you need to add another website to analyze and optimize, click on the Add Project button, and the widgets you choose can be arranged any way you want, with the data filtered according to what you only need shown.

add widget

The dashboard is also where you tweak your account’s settings, upload a logo for interface and report branding, enable the WebCEO API access if you need WebCEO data streamed to an in-house or third-party application, check your billing profile and history, configure the interface’s language settings, activate the white-label domain service, and more.

The Reports menu on the right-hand side of the dashboard lets you manage consolidated PDF and CSV reports, create email alerts, and design your branded reports’ layout. The Users menu, which is to the right of the Reports menu, allows you to create groups, add users, configure user roles, and create project scan limits for certain user profiles to save on scanning costs.

Agency Tools

White-Label Domain

For agencies offering SEO services, WebCEO functions as a one-stop shop for all your clients’ SEO needs. Aside from consolidated SEO reports that you can brand accordingly, WebCEO offers a white-label platform that gives your teams and clients access to a custom domain or subdomain that hosts their web-based SEO tools.

If you’re a SaaS company seeking to avoid the added costs of developing your own SEO tools, this feature lets you provide a self-service SEO portal to your clients as a value-added service.

Sales Lead Generation

seo lead generation

Another agency feature worth noting is the customizable SEO audit button that you can place anywhere on your site. Visitors can then click on the button to request a free audit report. Use this as an opportunity to gather their contact information, offer your services, and turn them into paying customers. The SEO reports are personalized with your brand colors and logo, without any mention of WebCEO.

SEO Tools

If just one word is allowed to describe WebCEO, that would be “versatility.” Its built-in SEO tools cover a gamut of uses – from keyword analysis to competitor research, from on-page optimization to devising a backlink strategy, from social buzz monitoring to technical site audits. Once you find your way around it, you get good value for your money.

WebCEO’s tools fall under four buckets: Site Audit, Link Building, Social Metrics, and Marketing Analytics.

Site Audit

on-page optimization

When it comes to search engine marketing, keywords will never go out of style – at least not in the foreseeable future – regardless of the many different ways the search engines tweak their algorithms.

WebCEO shows you your competitor’s keywords, provides suggestions on which keywords to use for better rankings, lets you create local search parameters to track how your keywords rank in a particular geographic region, and you can perform technical website audits, such as for broken links, URL errors, server issues, page access issues, and so on. It also presents error trends in graphical format so you know, even at a glance, what’s happening over time.

Included in the Site Audit category are keyword research, internal links optimization, technical audit, SEO analysis, and sitemap generation.

Link Building

Quality backlinks improve a site’s search visibility, and WebCEO sees to it that all links pointing back to your site do not harm its integrity. The Backlink Quality Checker lets you weed out toxic links and report them to Google in a few clicks. The Backlink Competitor Spy lets you check your competitors’ backlinks and sort them according to trust flow, allowing you to then perform needed actions to ensure you have links coming from trusted pages on the internet.

For the Link Building category, tools you get conduct backlink quality checks, competitor backlink intelligence, monitoring of specific links, and content submission.

Social Metrics

While distinct in their uses and objectives, social media and SEO work well together. They form the pillars of an effective online marketing strategy. WebCEO, through its web buzz monitoring tool, lists all the blogs and online publications that talk about the keywords you’re looking for, which is the first step in finding people and partners who could write about your product or service.

It also has a Twitter buzz monitoring feature that shows you all the Twitter profiles mentioning the keywords that matter to you. Depending on how relevant they are to your industry or purpose, it helps you identify the people and entities to follow and engage with, the tweets to retweet to your audience, and so on.

The Social Metrics category includes web buzz monitoring, social engagement, and Facebook insights.

Marketing Analytics

WebCEO’s rank tracking functionality lets you monitor how your keywords rank on selected search engines and locales and devices, how your site fares against competitors, and if your ranking positions are improving compared to previous scans.

The web analytics feature pulls your site’s data from Google Analytics (you’ll have to authorize WebCEO to enable this), as well as competitor traffic ranking from Alexa and compete.com. The competitor metrics tool provides a graphical overview of your site’s position versus competitors in terms of total backlinks, average ranking, and traffic.

Marketing Analytics covers rank tracking, web analytics, Google Search Console, and competitor metrics.

Who Should Use WebCEO

WebCEO is a tool that works for businesses of various sizes in a variety of industries. It’s perfect for freelancers, SEO agencies, in-house SEO teams, and software startups.

Why WebCEO

Aside from the software being readily accessible in the cloud, WebCEO carries all the SEO tools agencies need to provide top-notch SEO services to their customers. Its tiered subscription scheme allows freelancers and startups to begin with the most cost-effective option, then scale up as their business grows. A forever free account with limited features is likewise available.

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Slemma

Business Intelligence & Analytics

No Cloudswave Editorial Review available yet.

Most Favorable User Review

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Ahrefs

Competitive Intelligence
User review from
10
Steve Miller
Sep 21, 2015

Ahrefs is the most accurate, but not the most comprehensive, backlink analysis tool that I’ve ever used. What I mean by that is that any link it tells you is there is most likely there, as stated. However, it often does not find all of the links that are out there. It is continuously getting better at finding more and more links, but if you need a comprehensive list, you may want to combine the list from Ahrefs with other tools, like MajesticSEO and Open Site Explorer. You may even want to run the resulting list through SEO PowerSuite’s SEO SpyGlass to get the live information about those links. But, if you are looking for an overview of a link profile, Ahrefs will do that for you without a bunch of additional processing. You will get an accurate list of the most prominent links for the site, even if you don’t get a completely comprehensive list. But, the more comprehensive tools tend to have more inaccuracies in them, particularly links that are no longer there. One great feature that Ahrefs has that the other tools haven’t seemed to incorporate yet is the ability to filter out links that are in your disavow file in Google Search Console. You’ll have to download your list from Google Search Console and manually upload it into Ahrefs, but then it will ignore links that have been disavowed, giving you a much more accurate look at your list of links without having to export links and manually process them. It is a great feature.

Pros :

- Has a very accurate list of backlinks for analysis - Runs quickly - Supports Disavow files - Can check on competitors easily

Cons :

- Doesn’t have the most comprehensive list of backlinks for analysis - The uploaded Disavow file applies to all reports, not just the site you upload it for - The tool is one of the more expensive backlink tools

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Advanced Web Ranking Cloud

SEO & SEM

No favorable user review available yet for Advanced Web Ranking Cloud.

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Web CEO

Competitive Intelligence

No favorable user review available yet for Web CEO .

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Slemma

Business Intelligence & Analytics

No favorable user review available yet for Slemma.

Most Unfavorable User Review

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Ahrefs

Competitive Intelligence

No unfavorable user review available yet for Ahrefs.

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Advanced Web Ranking Cloud

SEO & SEM
  • User review from
    4
    public
    Jun 14, 2014

    AWR Cloud support is terrible, even when you need help with something as simple as your account billing. The product has potential, but we're still looking for the best solution. I find the competitor views completely unusable because the competitor names overlap so much that you can't read them, and it doesn't look professional enough for me to pass on to clients.

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    Web CEO

    Competitive Intelligence

    No unfavorable user review available yet for Web CEO .

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    Slemma

    Business Intelligence & Analytics

    No unfavorable user review available yet for Slemma.

    Most Favorable Critic Review

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    Ahrefs

    Competitive Intelligence
    100
    Julie Joyce , Search Engine Land

    Tuesday 06 November 2012

    Now that the basics are out of the way I have to say that I absolutely love the Ahrefs tool. It’s fast and the graphical representations are very easy to understand (even for a novice I imagine.) In this suite you’ll find a Site Explorer, Keywords Analysis, Backlinks Report, Domain Comparison, Batch Analysis, and Competition Analysis tools.

    More about Ahrefs
    View all the Ahrefs Critic Reviews
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    Advanced Web Ranking Cloud

    SEO & SEM
    100
    Travis Campbell , Marketing Professor

    Tuesday 10 July 2012

    I’ve tested quite a few rank checking tools over the years, and always came back to Advanced Web Ranking as a tool of choice. It allows you to store things over the long-haul, the user interface is faster than web UI competitors, and I’ve never had a service outage. It also combines social mentions, Google Analytics, and link data in an easy to use intuitive way.

    More about Advanced Web Ranking Cloud
    View all the Advanced Web Ranking Cloud Critic Reviews
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    Web CEO

    Competitive Intelligence
    100
    Pete Prestipino , Website Magazine

    Tuesday 05 April 2011

    Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.

    More about Web CEO
    View all the Web CEO Critic Reviews
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    Slemma

    Business Intelligence & Analytics

    Demo Video

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    Ahrefs Demo Video

    Competitive Intelligence

    No Demo Video Available.

    screenshot for Advanced Web Ranking Cloud

    Advanced Web Ranking Cloud Demo Video

    SEO & SEM
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    Web CEO Demo Video

    Competitive Intelligence

    No Demo Video Available.

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    Slemma Demo Video

    Business Intelligence & Analytics

    Screenshots

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    Ahrefs

    Competitive Intelligence
    Screenshot for Ahrefs 4 screenshots available
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    Advanced Web Ranking Cloud

    SEO & SEM
    Screenshot for Advanced Web Ranking Cloud 5 screenshots available
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    Web CEO

    Competitive Intelligence
    Screenshot for Web CEO 4 screenshots available
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    Slemma

    Business Intelligence & Analytics
    Screenshot for Slemma 4 screenshots available

    Typical Customer

    screenshot for Ahrefs

    Ahrefs

    Competitive Intelligence
    • Business
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    Advanced Web Ranking Cloud

    SEO & SEM
    • Business
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    Web CEO

    Competitive Intelligence
    • Business
    • Personal Use
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    Slemma

    Business Intelligence & Analytics
    • N/A

    Supported Devices

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    Ahrefs

    Competitive Intelligence
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    Advanced Web Ranking Cloud

    SEO & SEM
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    Web CEO

    Competitive Intelligence
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    Slemma

    Business Intelligence & Analytics

    Supported Languages

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    Ahrefs

    Competitive Intelligence
    • English
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    Advanced Web Ranking Cloud

    SEO & SEM
    • English
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    Web CEO

    Competitive Intelligence
    • English
    • French
    • Spanish
    • Italian
    • German
    • Russian
    • Chinese
    • Portuguese
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    Slemma

    Business Intelligence & Analytics
    • English
    • Russian

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