115 Facts You Never Knew About Social Media
The influence of social media on people’s lives is noticeable in almost every sector of the world. People everywhere have become reliant on various social platforms such as Facebook, Instagram, and Twitter.
Social media is now used for more than communicating with friends, it is used to decide on different places to visit, to find deals and discounts and has even entered the world of politics. Here are just a few of the ways social media influences different aspects of daily life.
Social Media and Purchase Decisions
Social media plays a key factor in consumer purchase decisions. Customers use social networks to find relevant product information, locate stores, and discover new products and services.
Pinterest is used by 43% of social media users looking for additional product information, and by 38% of users that want to identify a purchase location. Twitter is mostly used for product discovery, product reminders, and recommendations. Facebook is where consumers look for sales and purchase alerts.
Twitter is mostly used for product discovery, product reminders, and recommendations. Facebook is where consumers look for sales and purchase alerts.
Job Hunting & Recruitment
Knocking door to door when looking for a job is no longer necessary thanks to social media networks.
Out of all active job seekers looking for employment through social platforms, 83% are on Facebook, 40% on Twitter, and 36% on LinkedIn. Companies are relying more and more on these networks to help them identify the right candidate.
The majority of companies use LinkedIn for recruiting, and 73% have reported successfully hiring an employee through social media.
Social Media Marketing
Social media marketing is a business that is worth billions. In the US alone, $9.74 billion was spent on social media marketing in 2015, and $11.72 billion in 2016. This year, the US social media marketing spending is expected to reach $13.51 billion. Predictions show that up to $15.36 billion and $17.34 billion will be spent in the US on social media marketing in 2018 and 2019, respectively.
There are more facts about the influence of social media platforms in the detailed infographic below.
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